Man vs Gout

 

We developed this video treatment for our client, Colcrys, to help sell the idea of a reality video series featuring a rugged spokesman (who looks a lot like Mark) and his search for a pain worse than gout. Along the way, he would help patients understand gout more and raise awareness of this oftentimes embarrassing disease. 

 

Although the concept received high praise and increased our scope with the client, they ultimately decided to go in a different direction.  

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