Stryker's unique knee replacement system features a knee that moves like your own natural knee—in a circular motion. Other knee replacements utilize an oval motion. Naturally, this led us to imagine how awkward it would be to live in an oval world. Which led our agency to Cannes where we picked up a shiny silver lion.
Pam coined the phrase "GetAround Knee" which Stryker adopted,
rebranding the original product
misleadingly called Triathlon knee.
For our client, this campain:
• Increased sales by $400k and market share by 3.5% in a decelerating market.
• The rebranded website led 500,000 new visitors to the site in the first