TussiCaps Cough Capsules

 

When Pam was 4, her mom gave her cough medicine in a shot glass. It could have been hydrocodone, but we're pretty sure it was Wild Turkey. Whatever poison you pick to be your cough medicine, you know how easy it is to dose it incorrectly—we drink it right out of the bottle, use a serving spoon instead of a teaspoon, or nip continuously. TussiCaps was the first hydrocodone-powered cough relief in a capsule, made to help people dose more acurately.

 

This campaign won a bronze

Clio—and Pam's original thumbnails  went unchanged

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